OUR CLIENTS
Toronto, New York, France, Mexico and the UK are just some of the places where Tellie has spent the last 15 years learning and mastering her craft as a designer. With the last five years spent running a highly successful wedding business in Toronto, Tellie at Hunt & Gather is now offering a unique one on one experience with the focus on giving back to the floral community.
This consultation program is real and authentic, with a teaching style that is honest and rooted in helping you achieve your goals whatever stage they may be. These programs focus on the desire to be successful both financially and creatively in the floral industry. The goal of the consulting programs are to either adjust your model or set a new model up for success. One of the biggest challenges facing floral designers is holding your creative value whilst balancing your financial goals. In these programs we tackle head on where you want to be in the industry and how to get there.
“It is an extremely hard industry to navigate and I wish there were more programs in place when I started that were about how it all really worked. Being an artist vs. running a successful business are two very different things; this is where we can bring those two elements together to meet your goals.” - Tellie Hunt
HOW IT WORKS
• Modules can be purchased individually for $250 per session. A session includes one hour of one-on-one consulting with Tellie Hunt that is tailored to the specific needs of your business.
• You can choose from the six different modules below.
• Once your meetings are booked, you will receive an automated email that helps you prepare for your session so that you can get the most out of our one-on-one time.
• Once all meetings are complete, you will receive one week (per module) of virtual text support as you implement your new systems and navigate your learnings.
COURSE CONTENT
PRICING
How to turn a profit as a florist
Breaking down delivery fees and how to pricing your services accordingly
Installation pricing & recipes
Breaking down what your package includes and what should be an additional charge
Learn how to price labour accordingly
What to charge for mock-ups
Understanding flower margins & markups
What to charge for rentals
ORDERING FLOWERS IN ONTARIO
Supplier lists that break down which vendors are best for individual products (in Ontario)
Ordering directly from Holland
A bloom calendar to help you know what is available and when (in Ontario)
An in depth look on how to create a quick and easy floral recipe for your arrangements that will keep you on budget
How and when to place orders with your supplier
CLIENT PROCESS
What your client process should entail from start to finish
Gathering information from clients to ensure you are the right fit for their vision
A breakdown of the documents to include in your package
Booking a wedding season that enables a good work/life balance
Breaking down and organizing a timeline with clients to manage expectations
Using a project management tool
Gathering key information to make delivery schedules flawless
Things to consider including in your contracts
STAFFING
How to delegate & free up your time
Create a tiered staffing model for your business
Employee contracts
Risk assessment forms for employees
Create a transparent job description board to help staff understand their role and the roles of their co-workers
Pricing and hiring for wedding strikes
Booking freelancers and standard rates
Understanding how long things take in order to staff accordingly
Implementing a project management tool that keeps staff in the loop
PRE-PLANNING YOUR SEASON
Managing your off-season in order to create less work and stress during peak-season
A program to determine the workload for your upcoming season allowing you to hire staff/freelancers accordingly
A template to determine what supplies are needed for the upcoming season and when to order them
When to check-in with clients to determine the staff needed to execute their event
Self care plan
BOOKING THE RIGHT CLIENTS
Building relationships with wedding planners
Which “styled shoots” are right for you
Knowing when a client isn’t the right fit for you
Creating an elevated brand for your business that will reach your targeted audience
Using Pinterest as a tool
Building your portfolio and using it to book the work you want
Selling clients the designs that inspire you
LET’S GET THE BALL ROLLING
TESTIMONIALS
“Tellie is the best in the business. Her creativity and passion for her work is clearly seen in her dynamic and breathtaking floral designs. Having worked with Tellie in many capacities (including attending multiple workshops, one of her greatest assets is her deep rooted knowledge of the business. She has worked in the industry for decades and understands the ins and outs better than anyone. Tellie’s eye for detail in all areas of business has been a crucial part of her accomplishments. As a teacher, Tellie is encouraging and patient. She leaves space for questions and encourages experimentation. Her ability to lead, collaborate and know when (and how) to pivot has allowed for her to overcome challenges and achieve utmost success.”
“I’ve had the pleasure of working with Tellie for a decade. Her dedication to the artistry of floral design is second to none. Tellie has taught at numerous workshops I host and her sessions were incredibly well received. She is patient, well spoken, but above all incredibly inspiring. Tellie’s success is grounded in her INSANE talent but also in her ability to run an effective and well organized business. She is a leader in the industry, if you have the chance to learn from Tellie seize the opportunity as soon as possible! ”